L Media Group Partners with Trenders, Inc. to Support J-Beauty Expansion in the U.S. Market
Combining Trenders’ domestic brand network with L Media Group’s North American PR and media capabilities
New York, United States —
L Media Group LLC, the publisher of New York–based global fashion and beauty business media outlet Oui Speak Fashion (OSF)® (Founder & CEO: Miki Herme Morita), has entered into a business partnership with Trenders, Inc., a Japanese social media and beauty marketing company (President & CEO: Ryoko Kurokawa; headquartered in Shibuya-ku, Tokyo; listed on the Tokyo Stock Exchange Growth Market, ticker: 6069; hereinafter “Trenders”), to support the expansion of J-Beauty brands in the United States.
Together, the two companies will support J-Beauty brands across the full arc of U.S. market entry—building awareness, securing media exposure, and opening distribution channels.
BACKGROUND OF THE PARTNERSHIP
Global interest in Japanese beauty brands—widely known as J-Beauty—continues to grow year after year. Their quality, technical expertise, and refined aesthetic sensibility hold significant potential in the U.S. market. At the same time, building awareness and securing distribution on the ground requires brand storytelling calibrated to the U.S. market, sustained media exposure, and meaningful points of contact with consumers.
Based in New York, L Media Group has built an international editorial network through on-the-ground coverage and analysis of the global fashion and beauty industries. Its media platform, Oui Speak Fashion (OSF)®, is published in both English and Japanese editions, reaching industry professionals and decision-makers on both sides of the Pacific. Through brand strategy, content marketing, and influencer marketing, L Media Group connects brands to the North American market, bridging Eastern and Western markets.
Trenders, meanwhile, provides comprehensive marketing support for Japanese beauty brands both domestically and internationally—including social media campaigns and pop-up operations—led by its beauty marketing team “ampule.”
By combining these complementary capabilities, both companies concluded that they could deliver more practical and reliable U.S. market support for Japanese beauty brands. This led to the formation of the partnership.
SCOPE OF THE PARTNERSHIP
Through this partnership, Trenders’ brand network across Japan and L Media Group’s PR, media, and marketing capabilities in the North American market will be combined to provide more comprehensive support for the expansion of J-Beauty in the United States. In addition, by drawing on the networks and expertise of both companies, the partnership will work to deliver new value—including strengthening outbound communication to international audiences, expanding global brand awareness, and creating business matching opportunities with overseas companies.
FUTURE OUTLOOK
Moving forward, the partnership will extend beyond support for individual brands to initiatives that elevate the value of the J-Beauty category itself.
L Media Group and OSF will continue to help create the conditions in which Japanese beauty brands can win new audiences and business opportunities in the U.S. market, supporting the sustainable global growth of Japan’s beauty industry.
COMMENTS
Asami Iida
Head of ampule, Trenders, Inc.
“For J-Beauty to further strengthen its presence in the global market, we believe it is essential not for brands to take on the challenge individually, but to communicate Japanese beauty as a single, unified value. This partnership brings together our beauty marketing expertise and L Media Group’s PR and media network in the North American market, combined with world-class creative and editorial perspective—making the appeal of J-Beauty visible in a form that is more contemporary and globally resonant, and marking a new step toward more practical support for the international expansion of Japanese brands. Beyond expanding brand awareness and developing distribution channels, we will work to elevate the value of the J-Beauty category itself and contribute to building an environment in which Japan’s beauty industry can grow sustainably on the world stage.”
Miki Herme Morita
Founder & CEO, L Media Group LLC
“Japanese beauty brands hold great potential in the U.S. market in terms of quality, technical expertise, and a refined sense of aesthetics. At the same time, expanding awareness and developing distribution channels on the ground requires brand storytelling adapted to the U.S. market, media exposure, and creating points of contact with consumers.
I very much look forward to advancing meaningful initiatives together with both companies, so that beauty brands from Japan can gain new fans and new business opportunities in the U.S. market.”
ABOUT TRENDERS, INC.
Trenders, Inc. is a Japanese marketing company delivering retail marketing that connects social media engagement, real-world brand experiences, and e-commerce optimization. Through its beauty marketing team “ampule,” Trenders provides comprehensive marketing support for Japanese beauty brands both in Japan and internationally, including social media campaigns and pop-up operations.
Company Name: Trenders, Inc.
Headquarters: Shibuya-ku, Tokyo, Japan
Representative: Ryoko Kurokawa, President & CEO
Listing: Tokyo Stock Exchange Growth Market (Ticker: 6069)
Website: https://www.trenders.co.jp/
ABOUT L MEDIA GROUP LLC
L Media Group LLC is a New York–based creative agency providing global PR and marketing services specialized in the fashion and beauty industries. In addition to brand strategy, content marketing, and influencer marketing, the company publishes the business media platform Oui Speak Fashion (OSF)® (English) and Oui Speak Fashion (OSF)® Japan (Japanese), supporting the international growth of brands from Japan and around the world.
Company Name: L Media Group LLC
Headquarters: 353 Lexington Avenue, 4th Floor, Suite 400, New York, NY 10016, U.S.A.
Representative: Miki Herme Morita, Founder & CEO
Founded: 2023
Website: https://l-mediagroup.com
MEDIA CONTACT
L Media Group LLC (Publisher of Oui Speak Fashion (OSF)®)
E-mail: contact@l-mediagroup.com
Website: https://l-mediagroup.com
*Information in this release is accurate as of the date of publication.
